By Brad Hintz and Roy C. Smith
(An edited version appeared in eFinancial News on March 23, 2015)
Seven years after the
crisis, global capital market banks have largely achieved compliance with tough
new capital standards. However, the economic damage to their businesses in
doing so has divided the industry into survivors, those institutions committed
to strategies which are likely to succeed in a permanently changed world, and
laggards, those firms that have lost their way, captive to an uncertain
environment and unable to embrace the surgery needed to improve performance.
The banks have been forced to double the amount of capital
held in reserves, cut leverage by half and adapt to a regime of stress tests,
living wills, “systemic risk profiles,” new “capital cushions” and liquidity
reserves. All of these measures have pleased the banks’ bondholders, who are
happy to see Jamie Dimon’s “fortress balance sheet” become an industry
standard.
However, the cost of this achievement has been a form of
death by a thousand cuts for equity holders and a division of the industry into
survivors and those banks whose strategies are floundering . The survivors will
eventually be able to use their market share, changing business mix and pricing
power to deliver satisfactory returns, but the laggards, with ROEs well below
their capital costs since the crisis, need to soon rethink their futures.
Struggling Against
the Tide
In 2014, continuing a pattern of the past six years, only
two of the top originators of capital market transactions earned more than
their cost of equity capital. The average return on equity was an alarming 570
basis points below their cost of equity. Seven of the largest banks had stock
prices trading below book value.
These results have occurred despite efforts by the
pre-crisis leaders to cut costs and re-engineer operations. As a group, the banks
have cut back average compensation, delayed promotion cycles, and reduced the
percentage of highly paid managing directors on their trading floors. The
composition of balance sheets has changed; matched repo books have declined,
and credit inventories have fallen, while government security holdings have
increased. New technology has been rolled out to provide traders with new risk
management and trade pricing tools. Support functions have been outsourced and
businesses automated. Teams of consultants have been employed to optimize
inventories and control capital.
Even so, as the banks have attempted to improve, the rules
guiding their businesses have continued to change. The US Volcker Rule has
reduced earnings from market making. The OTC derivatives businesses have begun
shifting to central clearing platforms, generating lower operating margins. The
banks’ once-profitable commodities businesses are being discontinued due to
regulatory guidance, and de-globalization has placed pressure on overseas operations.
Essentially, the banks have faced ever-moving regulatory
goal posts on both sides of the Atlantic. Capital targets have been set,
additional capital cushions added and then added to again. Tight leverage
limits have been imposed. In December, the US Federal Reserve proposed new
rules that would require the largest US banks to add a further capital cushion
of 1.0% to 4.5% of risk-weighted assets beginning in 2016. The Basel Committee
has proposed limiting “internal risk transfers” and Swiss authorities will
further increase banks’ capital reserves to boost their “resilience.”
Regulators appear to be attempting to move the largest banks
into a narrowly defined, safe harbor of common strategies with similar asset
mixes and risk management techniques in order to restructure the industry as
public utilities. Janet Yellen recently
noted that capital charges are leading the largest banks to consider spinning
off some operations. She added, “…that’s
exactly what we want to see happen.”
It is not surprising that increasingly skeptical investors
are at last questioning the universal bank model.
Stale Strategic
Responses
In light the above pressures, the capital market banks have
outlined their strategic visions in an attempt to regain investor confidence.
With few exceptions, the banks have not announced radical revamps. Rather,
their plans have been (a) simple rebalancing of their business units to limit
the performance drag of capital intensive trading or commercial lending
businesses while (b) expanding the contribution of business segments viewed
favorably by regulators (traditional retail banking, asset management and
wealth management). But these plans have disappointed investors. Indeed, to
investors much of the industry seems trapped in an autopilot mode, rolling out
stale plans that represent only a pruning around the edges of a legacy business
model and unwilling to abandon their hard won global footprints and capital
markets franchises.
The Survivors
For the two capital markets leaders, Goldman Sachs and JP
Morgan Chase, having cut expenses and improved capital allocations, a simple
steady course strategy may work well enough. Their commanding positions in high
margin business lines such as ECM and M&A and their global positioning and
distribution strength should allow them to increase targeted markets during
this time of industry transition. Essentially, these two firms are pursuing a
“last man standing” strategy, positioning themselves to win a battle of
attrition with weaker competitors. Given an average ROE performance of 10.6%,
very near their cost of equity, these firms have the capacity and the time to
pursue this strategy.
UBS and Morgan Stanley are two potential survivors that have
refused to remain captive to the current environment; they have announced
intentions to reduce their reliance on the troubled trading businesses and
materially shift their business mix. At UBS, this shift will happen by
minimizing capital markets activities and emphasizing high net worth clients.
At Morgan Stanley, the acquisition of Smith Barney from Citigroup caused its
wealth management business to become half of total revenues. In 2014, these two
generated an average ROE above 6% (still 500 basis points below their cost of
equity), but the market has rewarded their strategy shifts by valuing them
above book value.
The Laggards
The laggards, Deutsche Bank, Bank of America, Citigroup, and
Barclays, state that they remain committed to traditional bank strategies of
cross-selling underwriting and advisory, cash management, processing and
lending services. At the same time, they are attempting to limit the capital
intensity of underperforming trading units and promising to grow other lower
risk or higher return businesses.
All of these banks have designated substantial “noncore”
businesses they hope to shed, but, despite their disappointing return numbers,
they have clung to capital markets businesses, dominated by fixed income
franchises, whose capital intensity limits performance.
Deutsche continues to emphasize the power of an its underwriting
and trading business which clearly is in the crosshairs of regulators.
Barclays’ management has revised strategy several times as UK regulatory winds
have changed, but remains tied to an overly large capital markets balance sheet
while promising improving returns from credit cards and its international
franchise. Bank of America and Citigroup
appear to be frozen in a state of strategic inertia, reacting to new regulation
while hoping for the long-delayed cyclical recovery of their core businesses
will eventually boost returns.
All of these firms remain powerful fixed income houses
despite the economic pressure to resize this business. Bank of America’s capital markets market
share rose to 2nd place in 2014 (Merrill Lynch was 8th in 2007), Citigroup’s is
now 3rd (it was 1st in 2007), Barclays’ is 4th (Lehman was 9th in 2007), and
Deutsche Bank, 6th place (the same as 2007). However, in 2014, these banks
booked an average ROE of less than 2% or nine hundred basis points below their
cost of equity and trade at an average price book of less than .70.
Credit Suisse is in the most difficult strategic position of
the lagging banks. The new Swiss capital
rules have negatively impacted the trading ROE of Credit Suisse, but it is
difficult for this bank to radically shrink its capital markets businesses due
to its business mix. Under Brady Duggan, management has pursued only modest
restructuring. This activity has not persuaded investors, as the bank’s stock
has lagged. Perhaps the incoming CEO, Tidjane Thiam, a former management
consultant with a neutral view of the firm’s strategy, will be more inclined to
consider other possibilities.
New Disciplined Competition
Two new banks, Wells Fargo and HSBC, have entered the list
of the top originators for the first time. Neither bank has been previously
associated with high performance investment banking or trading, historically
preferring to stick to a retail banking dominant strategy. However, these two
banks have opportunistically expanded into targeted and profitable areas of the
capital markets. These firms appear to be pursuing a “market share at a
reasonable ROE” strategy in capital markets. Wells Fargo, the world’s largest
bank by market capitalization (yet with $1 trillion fewer assets than JP
Morgan), generated a positive spread over the cost of capital of 570 basis
points and price-to-book of 1.70 in 2014. Wells Fargo ranked 23rd in terms of
market share in 2007, now (after its acquisition of Wachovia Bank) it is 10th.
HSBC went from 16th to 9th.
Why Such Inertia Among
the Universal Banks?
If rule changes are making it harder to generate returns
above the cost of capital, and if new regulatory initiatives are likely to
continue to depress financial performance in the future, why are the industry
laggards still clinging to the universal banking model?
There are three primary reasons:
First, despite all the challenges, the outlook for the
industry is favorable. Global financial assets tend to be the driver of a large
portion of bank revenues. Using the IMF forecast of global GDP as a driver, a
growth rate for capital markets revenue of 4% to 6% can be expected over the
next five years. In banking, this is a
very attractive growth rate.
Second, there is a strong belief among bank managements that
the industry is in a period of transition that cannot continue indefinitely.
Ever higher capital charges and operating limitations are being successfully
met by resizing businesses and retaining capital. The end result of these efforts is a
constraint on credit capacity and inventory levels at the largest banks. With dominant market shares and few new
entrants in the market, the financial performance of the largest banks should
therefore rebound as their cost of capital declines to reflect their stronger
financial positions and as pricing adjusts to reflect the cost of new
regulations.
Third, bank managements assume that it is the continuing
uncertainty of regulatory rule changes, which are constraining banks’ business
operations, not the nominal capital level itself. As the capital rules become
certain, annual stress tests become more predictable and the rules-making
process ends, the largest banks should be able to roll conform to regulatory
provisions but deliver adequate returns. Regulatory stability will allow the
leading banks to use their global customer relationships and their technology
to fine tune business models and deliver improving returns.
The Market is No Longer
Patiently Waiting
For leaders Goldman Sachs and JP Morgan Chase and for Morgan
Stanley and UBS, banks that have made the necessary changes to shift their
business mix toward less volatile businesses, the above reasoning is realistic. They will be
survivors as markets adjust and reprice.
The bottom half of the return rankings, however, include
five large universal banks that have large investment banking operations that
are depressing their returns on equity. These banks have unsustainable returns
of 8.0% or less than their cost of equity, and trade at price-to-book ratios
ranging from 0.54 to 0.81. These banks cannot afford to retain capital market
franchises that are destroying shareholder value. They no longer have the
option of waiting.
Where Are the
Activists?
We have expected the laggards to eventually recognize
reality and initiate major strategic changes. However, despite increasing evidence
that they cannot return to what was normal in 2007 from where they are now, no
strategic shifts have occurred to date.
Further, it is surprising that activist shareholders have
not jumped in. Activist shareholders successfully directed underperforming
Chase Manhattan Bank (1995) and Union Bank of Switzerland (1998) into mergers
with smaller, better-managed Institutions.
But systemically important banks cannot easily be acquired.
There are two options available: a spin off or a sharp resizing (or liquidation)
of the underperforming businesses. We believe that these banks should
investigate both of these options and pursue the one that promises to return
the most to their shareholders.
We recently proposed the spin-off option for Deutsche Bank.
This option would require incorporating its investment bank into a separate
corporation in London or New York, providing it with sufficient financial
support to be able to obtain Baa credit ratings, and distributing the stock to
the banks’ shareholders. Such an endeavor
might include third party investments to shore up the capital position and
provide credit lines. Such an endeavor might include third party investments to
shore up the capital position and provide credit lines.
A spin-off would allow the new entity to become (at least
initially) a non-systemic nonbank, which would give it more operational
freedom. Also, it would re-establish a partnership culture that has
successfully attracted talent and capital to firms in the past, and a spin-off
would avoid the operating limitations and bureaucracy associated with being
part of a large universal bank.
Alternatively, these banks could simply liquidate their
trading inventories over time (at book value) and return capital to the parent
company (trading at well less than book value) for distribution to
shareholders. By reducing the size of trading activities, the returns on the
remaining business should rise.
We believe that dramatic actions of this kind could benefit
shareholders, and force the banks to be more retail- centric, better managed,
surprise-free and regulatory- friendly enterprises that could aspire to
approach the returns and price-to-book ratio of a Wells Fargo.
Robust capital markets are essential to economic growth and
recovery. We need to have all of the top players operating on all cylinders to
make the most of the capital markets we have. But for this to happen, it is
time for the weakest banks to resize and adjust to the changed economics of the
business.